"Every commercial actor needs to take this class!" - David H.
To be a successful commercial actor, you need to build momentum. Auditioning for commercials is tough, but you don’t have to go at it alone. Discover the proven, easy-to-follow process to book more commercials. Discover the Lawless approach…
With two decades of commercial experience, Toby Lawless gives you the tools and strategies you need in one convenient spot.
Learn the who, what, when, and why of commercial booking
Learn how to destroy nerves and develop the right-mindset to book jobs
Learn how to book more jobs, more often, over and over again…
"I just booked two spots back-to-back for IHOP and Walmart :). Looking into how I prep for each audition has helped tremendously and definitely made the process way more enjoyable. Thanks for all the tips, tricks and insights!"
Pulling from over 20+ years of experience, this 35+ video course is the foundation of Toby’s teaching, and it's on demand so you can watch whenever you want.
We've also included worksheets and infographics to help you stay even more accountable as you head into that audition room.
MODULE 1 - Welcome: You’ll discover how a commercial is created, who the players are, and what an actors role in the entire process is. This is one of the first things a commercial actor can learn, that can positively impact their bookings.
MODULE 2 - Prepare For Success: In this module you will learn all about who the booking actor is and how preparation is what separates consistently booking actors from everyone else.
MODULE 3 - The Audition: Actors will receive a clear understanding of what is expected of them once the camera starts to role, what happens when they make mistakes, the value of recovering and why trusting their preparation, letting go, just having fun and playing is so important.
MODULE 4 - Personality Interviews & M.O.S. Auditions: Now it’s time for a deep dive into the different types of commercials and the skill sets needed to book them. This module will address the commercial auditions with no scripted dialogue and M.O.S. auditions.
MODULE 5 - Dialogue Auditions: Actors will learn how to identify the different ‘to-camera’ scripted commercials, and what skillsets are needed to achieve the three core tenants of success when playing either a spokesperson, or speaking directly to the viewers at home.
MODULE 6 - Callbacks, Avails, & Bookings: Actors will receive a clear understanding of their role in the callback process (what they control and what they don’t). Will review the who’s-who and explore the best practices for success.
MODULE 7 - Taking Action: At this point in the training, Actors will have a very clear understanding of how to achieve success in the audition room. Now we’re going to talk about the things that you can do to increase your opportunities and get into the room more often.
“Having seen thousands of auditions from behind the camera, Toby knows what choices it takes to book. To have a chance to get that information is priceless!”
- Ross Lacy, Leading LA Casting Director
The all new online course "Commercial Momentum" (based on founder Toby Lawless' 20+ years experience both in front of, and behind the camera) will lead you through every step of the commercial casting and audition process so you'll have what it takes to book more commercials.
Our signature program covers all aspects of commercial technique needed to book — you don’t just discover what to do, but how to do it.
Whether you’re just getting started, or are auditioning today, get ready for more auditions, more callbacks, and more bookings, so you can have a blast being on set doing what you love to do!
"Today, I booked for the first time commercially in LA! It feels great and I cannot thank you enough. I did not think it would work that fast. The best teachers I believe are those that can teach others that whatever they are looking for resides in themselves. And you more than any of my previous teachers were able to unlock that door for me."
What Are People Saying About the Lawless Approach?
“I loved working with Toby and I would again. I really feel excited for upcoming commercial opportunities. Probably for the first time in my life. Toby just gets it.”
Jonathan B. - Commercial Actor
“I just booked my first commercial since doing your seminar. (Major car spot, National Network). I am very clear that what I learned from you that weekend played a HUGE part in getting me cast. Every commercial actor needs to take your class.”
David H. - Commercial Actor
“I loved how positive and encouraging [Toby] is. It’s especially great for those starting out to really know what the process is like. Plus, he has so much insight as a session director. It’s great to hear his stories.”
Ana I. - Commercial Actor
“Toby was able to pinpoint and effectively communicate my flaws and needed improvements like no other teacher I’ve ever worked with! It was amazing and gloriously eye opening. I could not be more grateful. Im so excited to use what Toby taught me and to work/practice, audition, and hopefully book!”
Elisabeth H. - Commercial Actor
“I just took Toby’s seminar this past weekend. I went straight to CB yesterday and now I am on Avail. The skills you acquire in [Commercial Momentum] are immediately applicable and the results are.....OBVIOUS! I loved the fun, supportive, and professional environment. Plus, Toby sends you a link to your sessions so you could see how I translate on camera and track my growth. This class is a MUST, even for the seasoned Professional. I love the approach and it is so affordable. TAKE A CLASS with this talented man! You won’t regret it.”
Tracy W. - Commercial Actor
“I always recommend actors work with Toby. A session with him gives you what you need to have a firm grasp on the Commercial casting process and what it takes to book.”
Mick Dowd - Dowd Roman Casting
“Toby has a knack for identifying each person’s strength and bringing those out.”
Jen M. - Commercial Actor
“I really liked how supportive Toby is and how he is interested in finding what is weak about my callbacks and improving that to get me the best chance to book the job.”
Houston G. - Commercial Actor
“I loved working with Toby. His calm, no-nonsense approach is realistic and supportive.”
Tracy W. - Commercial Actor
“This is a great class because Toby’s POV is a real resource. Toby is a session runner for most of the premiere CD’s of LA. I found his knowledge backed by first hand experience with actors who get Call Backs and Book.”
Eric S. - Commercial Actor.
“The handouts are my new bible. I felt he gave everyone there his complete attention, energy, enthusiasm, experience and ideas. Great, great class. I will definitely recommend it to my friends, heck, I think I just might make it a regular tune up for myself!”
Wendy C. - Commercial
“Toby is fun and easy to work with. He wants you to do your best work, and is really pulling for you. His classes went by fast because we were learning so much, getting up 2-3 times each session, and we had fun while learning a lot about the process. He really broke down what goes on behind the scenes at callbacks, and that was extremely helpful.”
Naomi C. - Commercial Actor
“Toby is easy going and that makes you as the actor relaxed and ready to receive, build your confidence and learn.”
James J. - Commercial Actor
“I love that Toby is down to earth and real! He separates the unknown myths about the casting world and assumptions we go into the room with. He helps establish a solid confidence and control over you and your work.”
“I like Toby’s warmth, I trust him, he’s honest, funny, encouraging, to-the-point, efficient, and proactive. I like that he’s experienced both sides of casting. He shares his personal stories at the perfect times, when they illustrate a point like nothing else could, but he also lets us use most of the time practicing and observing. I like the surprises built into the class and that it’s set up like an audition. I like the papers he gives out and that he cares about us learning, while simultaneously trying to better his teaching.”
Ruth G. - Commercial Actor
“Toby is very down-to-Earth and realistic about the entire commercial process. He really helped me put everything into perspective and focus on the aspects that I can control. His easy and approachable attitude demystifies the audition process and makes it more manageable overall.”
Amy S. - Commercial Actor
“Toby has a wonderful way of relieving the pressure we all put on ourselves in audition situations. Using his tools, I can rely on a proven process instead of second-guessing.”
Cecily G. - Commercial Actor
“Toby has a take on Commercial casting that is current and relevant. He cuts to the chase and provides a safe place to receive a check-in. Am I doing the best I can to book? What do I need to do to adjust? Throughout the process what can I control and what should I forget about? His technique, direction and notes are spot on.”
David H. - Commercial Actor
“Loved working with [Toby]. He was very direct and treated me how I would in a session, as oppose to other coaches who baby the student a bit. I believe even from that one session I could audition better Commercially!”
Hilary C. - Commercial Actor
“Working with Toby was great because he knows his stuff, is informative, and creates a safe environment for Actors to play, and learn. I loved the class.”
Naomi C. - Commercial Actor